I was in Barcelona last week attending Mobile World Congress.  The annual event, with more than 75,000 attendees, is hosted by GSMA which is an organization of 800 of the world’s mobile operators.   However, as the growth of mobile has exploded, so too the scope of the conference has expanded beyond carriers.

Mobile devices, including smartphones, tablets and wearables, were a big focus of the conference.   New devices were everywhere including the Samsang Galaxy S5, Nokia X and Samsung Gear Fit – just to name a few.  Connected cars, mobile payments and advanced wi-fi hotspots were also well represented at the show.

IBM had a significant presence at the show, highlighted by CEO Ginni Rometty’s keynote.  In her address, Ginni announced the Watson Mobile Developer Challenge.  In addition to the keynote, IBM has a large booth on the expo floor and hosted the MobileFirst Influencer Forum.

I had the opportunity to meet with dozens of clients to discuss some of the challenges of adopting a “mobile first” strategy.  The conversations focused not on the mobile device itself, but instead what you do with it.  Many clients I spoke with are struggling with developing and securing mobile applications that unlock the potential of the mobile device and the ability to transact business anywhere, anytime.   I briefed clients on the IBM MobileFirst portfolio and shared examples of how IBM is helping thousands of clients worldwide deliver on the promise of a mobile enterprise.

I’ve included a few videos below which provide a good overview of IBM’s presence at Mobile World Congress 2014.

IBM’s presence at Mobile World Congress

IBM CEO Ginni Rometty’s keynote presentation

IBM MobileFirst influencer forum at Mobile World Congress 2014 with presentations from IBM’s Rich Esposito, Marie Weick, Kevin Custis and more

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